As one of 33 students selected to join MOJO Ad, a premier student-run agency, I led the research, creative development, and authored all copy for a four-month campaign exploring beauty perceptions among 18 to 24-year-olds. I collaborated with internal design teams to craft the layout and visual storytelling for a research plan book, ensuring a cohesive and visually engaging presentation. I edited all deliverables with meticulous attention to AP Style, factual accuracy, and correct terminology across multiple business segments. The research campaign culminated in presentations to more than 15 companies, including The Estée Lauder Companies, George P Johnson Experience Marketing, Nestlé Purina North America, and EVERSANA INTOUCH, highlighting actionable insights and creative strategies shaped by our research on how to market to the target demographic.