During my time working on a national campaign proposal for Wilson Sporting Goods, I led the research, creative development, and tactical planning efforts, ensuring a strategic and cohesive approach throughout. I authored all campaign copy in alignment with brand guidelines and collaborated closely with design teams to craft the layout and visual storytelling for the campaign plan book. I also edited all deliverables with a meticulous eye for AP Style, factual accuracy, and correct terminology across various business segments. This collaborative and detail-oriented work contributed to the campaign being recognized with three American Advertising Awards.